Anna Pickard: What Brands Expect from Creators

In this podcast, the hosts Tinashe and Tonje interview Anna Pickard, a marketer with nine years of experience in social media. Anna discusses her background working in startups and corporate settings, including her time at Dell Technologies where she focused on social media strategy. She also talks about her transition to product marketing and her current role as the lead social media manager for her company. Additionally, Anna shares her experience as a TikTok creator, growing her following to almost 200,000 followers and securing numerous brand deals. She attributes her success on TikTok to the organic growth of her account and the unique content she provides for moms.

The episode is available everywhere:

- YouTube: https://www.youtube.com/@DoneDealPodcast
- Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vZG9uZWRlYWw
- Apple Podcasts: https://podcasts.apple.com/us/podcast/done-deal-podcast-show/id1684822977
- Spotify: https://open.spotify.com/show/7rJv4dpAbZ7GdefPYXJNEs

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Katie Stoller: What Talent Managers Are Doing Wrong