Travis Montaque: Growth through Diversity in Influencer Marketing

Tinashe Chaponda and Tonje Bakang interview Travis Montaque, the co-founder and CEO of Group Black and Crater, on The Done Deal Show podcast. Travis explains the reasons behind starting Group Black, which stemmed from the insight that only 0.5% of advertising dollars were going to black-owned media companies. He wanted to change this by building a vehicle for investment in black-owned media, resulting in closing half a billion dollars in deals with agencies and brands. Travis then discusses Crater, which aims to address the exploitation of creators by right-sizing the value exchange for their work. He emphasizes the importance of creating businesses with a specific purpose and seeing progress in their impact.

The episode is available everywhere:

- YouTube: https://www.youtube.com/@DoneDealPodcast
- Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vZG9uZWRlYWw
- Apple Podcasts: https://podcasts.apple.com/us/podcast/done-deal-podcast-show/id1684822977
- Spotify: https://open.spotify.com/show/7rJv4dpAbZ7GdefPYXJNEs